By Cam Scott
I was in a convenience store the other day on an unrelated matter. While waiting to pay for my purchase, I looked over to the chip racks across from the counter and to my extreme consternation what caught my eye? At first I thought it was a bag of delicious Hickory Sticks similar to the one pictured here:
However upon closer examination I was shocked to find this was not a bag of my beloved Hickory Sticks like the dozens I have consumed before, but no! it was a new flavour: Salt & Vinegar. I was floored. How could the Hostess-Frito Lay megacorporation dare mess with the last and greatest of the former Hostess brands?
Initially, although somewhat disappointed, I accorded this colossal marketing blunder to some young hot shot just trying to boost sales to get that bonus for the down payment for that Porshe he thinks will get him laid. But upon further reflection I think the motives behind this product are much more dastardly. Although I have little actual proof, I believe this is part of conspiracy perpetrated by jealous former Frito Lay executives to extinguish the last trace of the former great Canadian snack food company. Think about it. By introducing a clearly inferior product using the Hickory Stick trademark, they can dilute public support for the brand to the point they can justify to their shareholders the elimination of the potatoy snack from the Canadian marker forever. This will be a dark day indeed.
I stood idly by when in 1987 Hersey Canada bought the Eat-More chocolate bar from the Lowney corporation and promptly changed the composition of the product.
When the quacks at Hersey's got through with it, no longer did an Eat-More turn to a granite-like consistency when placed in a freezer. This made a great product into merely an above average treat. But not again! I vow never to let a snack food company mess with a classic product only to satisfy the petty egos of their shortsighted executives. I urge you to join me and write to Hostess-Frito Lay Canada and express your love for Hickory Sticks to them. They can be reached at:
Consumer Response Centre P.O. Box 40, Cambridge, Ontario, N1R 5S9
I thank you for your time and support in this noble endeavour.
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